CashCourse

UX Design Case Study

September 2023
Design a way to help tutor adults in budgeting & saving money.
Project Overview
Cash Course is a mobile and website application where the users can learn how to budget and save money. This application is not just a tutor but also it can be serve as a budgeting tool. The target users of this user experience case study are adults who lack knowledge of financial literacy, adults who want to expand their knowledge of budgeting and saving money, and people who want to save and plan for their short-term and long-term goals.
My Contributions
My role in this project are UX Designer, UX Researcher, UX Writer. My Reponsibilities are the following: Conducting Interviews, User Research, Sketching, Wireframing, Low-Fidelity Prototyping, High-Fidelity Prototyping, Mockups, Conducting Usability Studies.

About the Project

The Problems & Solutions
The problem we aim to address is the lack of accessible and user-friendly tools and guidance for adult learners to effectively manage their finances, specifically in the areas of budgeting and saving money. The challenge at hand is to create an intuitive and supportive digital platform that empowers adult learners to acquire essential budgeting and saving skills.

Implementing education materials that users can easily access, such as articles, handouts, videos, and tutorials covering topics such as budgeting, saving, investing, business, etc., is one of the solutions used in this study to design a way to help tutor adults in budgeting and saving money. In order for users to put what they are learning into practice, budgeting tools and a goal-tracking system for savings are also added.
The Goal
The primary goal of this study is to design and develop a user-centric digital platform that facilitates effective tutoring for adults in the areas of budgeting and saving money, ultimately enabling them to make informed financial decisions and improve their overall financial well-being.

The Design Process

A comprehensive strategy for creating a simple and successful user experience is the design process. It involves a number of stages, including wireframing, prototyping, and user testing, as well as user research and financial needs analysis. By empowering individuals with financial information and tools, this iterative method intends to develop a user-centric platform that will promote better financial decision-making and long-term financial well-being.
design process
User Research Summary
The target market consists of adults aged 25-40 with diverse financial backgrounds and life stages. A mixed-method approach was used to understand their financial habits and preferences. Results showed budgeting issues, difficulty tracking spending, and a need for advice on saving and investing. Users valued clarity and usability, prompting a focus on user friendliness, portable access, and data security.

Research Questions:
1. What features or aspects of a digital platform would make you more inclined to use it for learning about budgeting and saving money?
2. Can you describe any specific challenges or difficulties you face when it comes to managing your finances, especially budgeting and saving?
3. How frequently do you seek assistance or guidance from financial experts or resources for budgeting and saving purposes?
4. Can you share any specific goals or objectives you have related to budgeting and saving money, and how do you envision achieving them?
5. What devices do you primarily use for accessing financial information and resources?
6. How often do you track your expenses? (Daily, Weekly, Monthly, Rarely, Never)
Competitive Analysis
Navigating the Financial Landscape
We set out on a journey to examine and comprehend the offers and strategies of major competitors in the financial education and budgeting area in our effort to equip adults with crucial financial skills. This competitive study is an essential first step in creating a platform that is both user-focused and competitive to ensure the financial success of our users.
Competitive Analysis Link
competitive analysys
User Pain Points
Uncovering User Pain Points
We examine the pain spots, inconveniences, and obstacles that hinder effective budgeting and saving by delving into the real-world financial difficulties that adults encounter. This vital information helps us develop specialized solutions to deal with these problems, guaranteeing that our platform genuinely empowers customers on their financial path.
pain points
Personas
Problem Statements
1. Matthew is an experienced IT Project Manager with a keen interest in optimizing his finances who needs a secure and intuitive web platform for budgeting, financial planning, and investment tracking because he finds existing tools too complex and time-consuming, and he values data security in managing his financial assets effectively.

2. Larrah Keira is a 28-year-old business manager who needs an accessible and user-friendly mobile app for budgeting and saving money because she is overwhelmed by complex financial tools and lacks the guidance necessary to achieve her financial goals effectively.

persona 1
persona 2
Empathy Map
Navigating Finances Through Empathy
To better understand the financial experiences, requirements, and feelings of our users, we develop an empathy map. By putting ourselves in our users' shoes through visualization, we are better able to create a financial education platform that resonates with their individual travels and objectives.
empathy map
User Journey Map
Charting the Financial Odyssey
Discover the stages, choices, and feelings our users experience during their financial journey as we lead a detailed travel mapping journey. We can develop our financial education platform to become a dependable partner in their quest for financial well-being by deciphering this convoluted tale.
user journey map updateduser journey up
User Flow
Streamlining Financial Empowerment
This process ensures that every interaction, from setting financial goals to tracking expenses and learning financial literacy, is intuitive and empowering.
user flow
Information Architecture
Developing Financial Wisdom
Explore the thorough planning that went into creating the information architecture, which allows us to carefully arrange and structure financial material to give users quick access to crucial information. The delivery of financial education and empowerment is guaranteed to be user-centric thanks to this framework.
sitemap info arch
Ideation
Innovating Financial Futures: Ideation for Empowering Adults
To improve adult financial literacy and budgeting, we provide creative concepts and solutions. The true potential of our platform emerges at this phase of collaborative ideation, which also charts the course toward financial empowerment.
ideation sketch
Low-Fidelity Prototype
Designing the Future
These prototypes allow us to explore, improve, and create a user-centric financial education platform that supports adults on their journey to financial wellness.
Low-Fidelity Prototype Link
lofi proto
High-Fidelity Prototype
Crafting Excellence
High-fidelity prototypes let you see how our financial education platform has developed. These polished, precise illustrations actualize our goal by showing a user-friendly, elegant, and richly useful platform created to empower adults on their financial path.
High-Fidelity Prototype Link
hifi proto
Usability Testing
User-Centric Evaluation
Discover the invaluable insights, user input, and improvements that have helped us to improve our design and make it more user-friendly, efficient, and powerful for all individuals seeking financial education.
usab findings
Visual Style
Visual Style that Inspires Financial Empowerment
I elected to utilize the light and dark shades of purple primarily because they have an association with wealth, luxury, and loyalty, all of which relate to the application's aim of educating adults about finances.
visual stylecomponents
Accessibility Considerations
1. Adding a "continue learning" option at home so that customers can use it as a bookmark to return to where they left off.
2. In order to assist users who want to read and who have hearing difficulty, I consider adding the video transcript.
3. Accessible graphs and charts to guarantee that users who are unable to understand visual information are provided with alternate text or explanations in data visualizations.
Major Design Iterations
Evolving Excellence
our financial education platform has been formed through the iterative design process. Discover the various stages of improvement, user testing, and invention that led to the creation of a user-friendly and empowering solution for people aiming to manage saving and budgeting.
mockup usability 1mockup usability 2

Reflection

What's the next steps?
By making an accessible and convenient budgeting and savings tutor, it can help the users improve their financial well-being because they gained a better understanding of financial literacy. Adult users can have financial confidence because they have increased their knowledge and skills, reducing impulsive spending habits. In addition, they can become emergency prepared and achieve their personal goals, which require financial resources.

1. Conduct another usability test: I need to make sure that I conduct as many usability tests as I can to collect feedback and suggestions so that the designs will improve as well as the user experience.
2. Adding other features: Like developing interactive simulations to help users practice their financial decision-making and earning goal achievement badges when they reach their financial milestones.
3. Adding another feature: budgeting challenges, educational quizzes, and assessments to test the user's financial knowledge.

Conclusion

What I have learned?
In designing a way to help tutor adults in budgeting and saving money, I have gained knowledge of how to apply behavioral economics ideas to encourage users to engage in good financial habits like saving and budgeting. Also, on how to create effective educational content and tools.
mockup 1